So your small business was just featured in the press. Congrats! A solid press feature can do great things for your business -- boost your credibility, drive traffic to your website and get more eyes on your brand.
But your work isn't done yet. There is still so much you can do to maximize the results of your press placements. With a timely marketing strategy in place, you can use press features to boost visibility for your brand both online and offline. So today, we're sharing three ways you can make leverage your press features for total marketing success!
1. Cross-promote on social.
This might seem like a no-brainer, but surprisingly, many brands forget about this step. Once the press feature is live, spread the word to your social media audience and invite them to join in on the conversation. Your followers will be thrilled to support you, and it'll reinforce your brand's credibility in their eyes. For any new followers who haven't yet purchased from you, seeing the media talk about your brand may be what inspires them to finally place an order on your site. So take advantage of this press opportunity and share it on social media. Be sure to thank the reporter and tag them in the post to help cultivate a long term media relationship.
2. Add it to your website.
Like we said, press features is an excellent tool in building brand credibility. So after you've shared a recent press hit on social media, don't forget to add it to your website! Highlight your favorite press features on your website's home page so every visitor can see. This will add an extra element of brand trust for new and potential customers who are still learning about your brand. And for any past customers, seeing that recent press achievement while they're browsing your website can be the nudge they needed to repurchase. Create a section on your home page just for press hits -- it can be as simple as sharing the media outlets' logo and linking to the story, or sharing specific quotes from notable press features you earned. No matter how you do it, put those press hits front and center!
3. Continue spreading the word.
Even after you've shared the press feature on your social channels and website, there are still more ways to make that press coverage work for you. You can create a social media ad for your product and mention that it was recently featured in that specific publication. You can send out an email campaign with a link to the press feature to help re-engage your email subscribers and thank them for their support. You can add the press hit to your media kit and show it to potential buyers, investors and vendors at important industry events (i.e. trade shows, meetings, grant applications, etc.). You put in the work to earn the media's trust. Now make that media feature work for you!
Press features can do so much to amplify brand awareness, but that press placement is only the first step in the marketing cycle. The goal of PR is to get the word out about your brand, but it's up to you to leverage that media attention and turn it into a sales and marketing tool for your business. If you're ready to start earning more media attention, Rani PR is here for you. Just give us a shout!