MEET OUR FOUNDER

Laila Dar headshot

Laila Dar is the Founder & CEO of Rani Public Relations. As a passionate storyteller, she has spent nearly a decade working in public relations & integrated marketing, serving numerous clients in the fashion, beauty, health & wellness, lifestyle and e-commerce spaces. But throughout her career, inclusivity always remained her biggest priority. As a Pakistani woman and first-generation American, Laila’s ultimate goal was to provide representation for underrepresented groups. So in the summer of 2020, she launched Rani Public Relations: a creative communications agency for purpose-driven brands and multicultural entrepreneurs.

Laila has collaborated with many emerging and established businesses to amplify their unique stories. You can find her clients featured in top-tier publications, such as Forbes, Entrepreneur, CNN, NBC, Allure, Harper’s Bazaar, InStyle and many more. Laila is currently based in Dallas, TX but serves brands all over the U.S.

FREQUENTLY ASKED QUESTIONS

  • The goal of public relations is to use creative storytelling to build brand awareness among your target audience. With a solid strategy in place, PR can help you establish credibility in your industry, engage potential customers, build brand loyalty among current customers and increase visibility in your target markets. If you want to learn more about how to get the most out of PR, read our guide on How to Leverage Your Press Placements.

  • For a new business that needs launch support, you must have product imagery ready to share, a polished and functional website, and a unique brand story. If you are an existing business who wants to increase their visibility or perhaps has stagnated with media coverage, you still need those assets. But you also need a solid sales strategy in place before you approach a PR agency. Public relations is not a cure-all; it is never guaranteed that a press hit will increase your sales overnight or capture a huge customer base right away. Instead, it’s a piece of your marketing strategy that creates touch points for people to discover your brand, and over time, those touch points can lead to sales. So you must have the time and budget to invest in the long game.

  • This can vary greatly based on a number of factors, such as consumer trends, editorial calendars and the evolving media landscape. PR is a long-term investment; it takes time to build media relationships, so you won’t always see the results and ROI right away. For short-term projects, such as grand openings and launches, you can typically expect to see press hits within the first month or two. But for ongoing PR, we recommend a commitment of at least six months to have the most effective campaign possible. This gives your PR team time to build the strategy, cultivate relationships with top-tier media and secure high-impact press placements for you.

  • For the best results, you will need to hire an agency at least 3 months before your launch; this gives your team ample time to strategize, execute and secure media placements in time with your official launch date. If you need full-service marketing (i.e. launch strategy, branding, social media and PR), we recommend hiring an agency at least 6-9 months before your launch date.

  • We work on a monthly retainer, with the exception of our event planning services. Our minimum monthly investment for retainer services starts at $2,000/month with a six month minimum contract, and final pricing is dependent on the scope of work. For more infomation about our service packages, visit our Services page.

  • We specialize in product PR, which means we help e-commerce brands get earned media coverage in product roundups, brand features, gift guides and other PR opportunities. However, we do work with personal brands and service-based businesses on a case-by-case basis. We want to ensure that we are the best fit for your specific needs, so if we don’t align with what you’re looking for, we can always provide referrals for agencies that will be a better fit.