4 Benefits of Hiring A Boutique PR Agency
In this age of social media and viral moments, brands need to find unique ways to stay relevant. But traditional PR & marketing tactics will no longer cut it. If you want to leave a lasting impression on your target market, you have two options: working with a large scale firm that uses outdated strategies or hiring a boutique agency that can adapt with the times. So let’s talk about the benefits of a boutique agency and why you should hire one for your public relations and digital marketing needs.
Relationships with media
With a smaller agency comes a more tailored approach to PR & marketing. Boutique agencies have a stronger emphasis on relationship building, and they take the time to cultivate genuine connections with journalists.
While a large agency may have the same contacts and resources, you can expect a boutique agency to take the time to understand your brand and position you in front of the most-aligned media outlets, rather than cold pitching to a generic media list. A more targeted approach to public relations will lead to more meaningful results for your brand and authentic, long-term relationships with your target media outlets.
Accessible pricing
Budgeting is crucial when you’re starting a company or scaling your business. But unfortunately, larger PR & marketing firms don’t have the most accessible fees. Large firms employ hundreds (if not thousands) of people, have big & expensive office spaces, and utilize costly tools and software to manage their large client loads. To balance out their expensive business model, those agencies need to charge higher fees to their clients. That means $10,000-$20,000 monthly retainers for the same experience you could get from a boutique agency.
Boutique public relations & marketing agencies have smaller teams and less overhead costs, which means their pricing is more attainable than that of a big name firm. Smaller agencies are adaptable and agile, so you can expect them to work as efficiently and effectively as possible. You’ll receive the same best-in-class service and top-tier results that a larger firm would provide, but without the high price tag. It’s a win-win!
New & fresh ideas
Want an innovative and original approach to your brand’s PR & marketing? Then a boutique agency might be right for you! Large agencies have strict internal processes and communication procedures to manage their large teams and client loads. While this may be effective for some businesses, it’s not the best fit for brands that want a more customized experience. Boutique agencies are resourceful, agile and flexible, so they can easily adapt to new marketing trends and provide a more collaborative & creative approach to your PR & marketing initiatives. You won’t find any one-size-fits-all strategies or recycled campaign ideas with a boutique agency.
Individualized attention
The right PR & marketing agency will operate as an extension of your internal team. Boutique agencies want to see your business grow and succeed just as much as you do. They understand your brand and your goals, so you can trust that they will truly make your brand a priority. While larger agencies are busy juggling countless clients, a boutique agency will give your business the time, focus and dedication that it deserves.
Another benefit of working with a boutique agency is that you will have direct access to the people working on your projects, including the agency owner. This means you’ll build a personal connection with the team who is handling your PR & marketing campaigns, and they will work with you to execute your goals and ideas. A boutique agency team will be present and accessible in a way that large firms just can’t deliver.
About Rani Public Relations
We are Rani Public Relations, a strategic PR and marketing agency that helps female-led businesses reach their ideal audience. Our mission is to empower, elevate and advocate for underrepresented brands in the ever-changing media landscape. With our creative expertise and passion for brand storytelling, we will help your business get the recognition it deserves.
