Services
Launch Package
Whether you’re launching a brand, releasing a new product or opening a brick-and-mortar store, we’ll build a launch campaign that gets people talking.
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To celebrate and promote your launch, we’ll tap diverse influencers, creators and tastemakers for a strategic social media campaign. This includes campaign ideation, talent sourcing, negotiations, campaign management and post-campaign reporting. Let’s unlock the power of influencers!
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Growth Package
So your brand is growing fast. Congrats! Let’s build the momentum by cultivating awareness, credibility and reach for your brand, both online and IRL.
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Brand awareness is our bread and butter. Using our network of media contacts and customized pitches, we’ll land press coverage for your brand in top-tier print, digital, broadcast and affiliate media outlets within your niche.
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Let’s create collaborations with like-minded brands that feel fresh and buzzworthy. Think limited edition drops, co-branded events, social media giveaways, etc. We’ll handle everything from ideation to outreach to execution.
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Let’s bring your brand to life with press-worthy events and experiences. Whether it’s a launch party, grand opening, pop-up shop or press dinner, we’ll handle all of the details & logistics with our white glove event services.
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To win brand trust, you need industry credibility. We’ll secure your brand for opportunities that position you as an industry leader. Think expert commentary, speaking opps, and brand & product award submissions.
Influence Package
Need a one-stop shop for public relations and SEO? With our digital storytelling expertise, we’ll position your brand in front of your dream customers. This includes everything in our Growth package, plus:
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Let’s turn your media partners into your biggest brand advocates. We’ll identify the best affiliate networks for your brand (i.e. Amazon, Impact, etc.) and connect with media that will create sales-driving press coverage.
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With our SEO services, we’ll make it easier for potential customers to discover your brand. We’ll optimize your website and social channels for title tags, alt text, meta descriptions, keywords, URL structure and AI search engines (AEO).
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Connect with your dream customers through compelling copy. Whether it’s weekly blog posts, emails/newsletters or social media ads, we’ll craft content that turns your audience into loyal, high-converting customers.
Frequently Asked Questions
Why does my brand need PR?
The goal of PR is to build brand awareness. The right PR agency can help your brand establish credibility in your niche, engage with potential customers, build brand loyalty and even attract investors and retailers with strategic press coverage. Check out our blog post to learn more about what PR is and how it can benefit your business.
Is my brand ready for PR?
Before you approach a PR agency, make sure your brand has product imagery that’s ready to share, a polished & functional website, availability on an affiliate network (like Awin or Amazon) and a unique story to tell. It’s also important to have a budget for PR. Public relations is a long-term strategy that doesn’t always have immediate ROI. You’ll need at least 6 months to see results, so plan your PR & marketing budget accordingly.
How long does it take to see results from media outreach?
This can vary greatly depending on several factors, including consumer trends, editorial calendars, the news cycle and even the economy. PR is a long-term investment; it takes time to build media relationships, so you won’t always see the results and ROI within the first 1-2 months. We recommend a commitment of at least 6 months to have the most effective campaign possible. This gives your PR agency time to build the strategy, cultivate media relationships on your behalf and secure high-impact media coverage for your brand.
I’m getting ready to launch. When should I hire a PR agency?
For the best results, hire a PR agency at least 3 months before your launch; this gives the team ample time to strategize, execute and secure media placements in time with your official launch date. If you need full-service launch support (such as branding, website development, content creation, PR & influencers, launch event, etc.), we recommend hiring an agency at least 6-9 months before your launch date.