What does Rani mean?
“Rani” is the Urdu & Hindi word for queen, a word that reflects our belief in the strength and resilience of women and marginalized communities. We’re on a mission to amplify the stories of entrepreneurs who identify as women, LGBTQIA+, BIPOC and other underrepresented groups. Because we all deserve representation.
Meet Our Founder
Laila Dar is the Founder & CEO of Rani Public Relations. With a deep passion for creative storytelling, she’s spent over a decade supporting wellness, lifestyle and CPG brands with PR and digital marketing. But throughout her career, inclusivity always remained her biggest priority. As a Pakistani woman and first-generation American, her mission is to empower and advocate for those whose voices often go unheard.
In the summer of 2020, Laila brought that mission to life by launching Rani Public Relations, a storytelling agency dedicated to amplifying underrepresented brands. Since then, we’ve had the privilege of helping incredible brands share their unique stories with the world. You’ll find our clients in top-tier publications like Forbes, Harper’s Bazaar, Elle, Marie Claire, InStyle, Allure and many more.
Frequently Asked Questions
Why does my brand need PR?
The goal of PR is to build brand awareness. The right PR agency can help your brand establish credibility in your niche, engage with potential customers, build brand loyalty and even attract investors and retailers with strategic press coverage. Check out our blog post to learn more about what PR is and how it can benefit your business.
Is my brand ready for PR?
Before you approach a PR agency, make sure your brand has product imagery that’s ready to share, a polished & functional website, availability on an affiliate network (like Awin or Amazon) and a unique story to tell. It’s also important to have a budget for PR. Public relations is a long-term strategy that doesn’t always have immediate ROI. You’ll need at least 6 months to see results, so plan your PR & marketing budget accordingly.
How long does it take to see results from media outreach?
This can vary greatly depending on several factors, including consumer trends, editorial calendars, the news cycle and even the economy. PR is a long-term investment; it takes time to build media relationships, so you won’t always see the results and ROI within the first 1-2 months. We recommend a commitment of at least 6 months to have the most effective campaign possible. This gives your PR agency time to build the strategy, cultivate media relationships on your behalf and secure high-impact media coverage for your brand.
I’m getting ready to launch. When should I hire a PR agency?
For the best results, hire a PR agency at least 3 months before your launch; this gives the team ample time to strategize, execute and secure media placements in time with your official launch date. If you need full-service launch support (such as branding, website development, content creation, PR & influencers, launch event, etc.), we recommend hiring an agency at least 6-9 months before your launch date.