What does Rani mean?
“Rani” is the Urdu word for queen, a word that reflects the strength and resilience of women. Our mission is to share the stories of resilient entrepreneurs, especially those who identify as women, LGBTQIA+, BIPOC and other marginalized groups. Because we all deserve representation.
Meet Our Founder
Hi there! I’m Laila Dar, the founder & CEO of Rani Public Relations. As a passionate storyteller, I’ve spent over a decade working in public relations and served numerous clients across fashion, beauty, wellness, lifestyle and CPG spaces. But throughout my career, inclusivity always remained my biggest priority. As a Pakistani woman and first-generation American, I wanted to find a way to amplify the voices of other multi-faceted women doing cool and creative things.
In the summer of 2020, I brought that vision to life by launching Rani Public Relations: a brand storytelling agency that empowers, elevates and advocates for underrepresented brands. Since then, we’ve had the privilege of helping incredible women share their unique brand stories with the world. You’ll find our clients in major news outlets like Forbes, Harper’s Bazaar, ELLE, Marie Claire, InStyle, Allure and many more.
Frequently Asked Questions
Why does my brand need PR?
The goal of PR is to build brand awareness. The right PR agency can help you establish brand credibility, build customer loyalty and even attract investors & retailers through strategic press coverage. Check out our blog post to learn more about the ins and outs of PR.
Is my brand ready for PR?
Before you approach a PR agency, make sure you can invest the time and budget first. Public relations is a long-term strategy that doesn’t always have immediate ROI. You’ll need at least 6 months to see results, so plan your PR & marketing budget accordingly.
How long does it take to see results from media outreach?
This can vary depending on consumer trends, editorial calendars, the news cycle and even the economy. The first 3 months of your PR engagement is all about crafting the strategy, fleshing out your story, sourcing the right journalists and building media relationships on your behalf. The following months require intensive pitching, followup and media strategy. We recommend waiting at least 6 months to see the results of your media outreach.
I’m getting ready to launch. When should I hire a PR agency?
For the best results, hire a PR agency a minimum of 3 months before your launch. This gives the team ample time to strategize, send PR mailers and secure media placements in time with your official launch date. If you need full-service brand support (including branding, website development, product packaging, PR & influencers, launch event, etc.), hire an agency at least 6-9 months before the launch date.