Our Goal
Amame is a Latina-owned beauty brand providing simple, organic and ethical skincare products for women. In an industry filled with misinformation and confusing ingredient labels, Amame aimed to stand out by becoming an educational resource for skincare enthusiasts and beauty beginners.
Our Strategy
The client approached Rani Public Relations to build out their social media channels and blog content. Their goal was to provide educational content with an approachable yet informative brand voice. We developed a content strategy that would meet those goals, while staying true to their brand ethos and aesthetic.
Our Results
We crafted content verticals for Amame: skincare education, ingredient spotlights, relatable sustainable living tips and product promotions. We then designed content that matched their unique brand voice while also delivering resources that their customers could benefit and learn from. Our team also executed an engagement strategy and community management to grow their digital channels. This led to an increase in their social media following, engagement with their content and a long-term increase in sales + pre-sales of their products.