Our Goal
Bask & Bloom Essentials is a Black-owned hair care brand creating cruelty-free products for curly hair types. While they had been successful with affiliate marketing and occasional press coverage, their PR efforts had stagnated. So Rani Public Relations partnered with Bask & Bloom to help tell their story on a national scale.
Our Strategy
To highlight Bask & Bloom Essentials’ brand mission and unique founder story, we developed a new media strategy. After conducting trend research and a comprehensive PR audit, we developed new & fresh pitch angles, cultivated relationships with top-tier beauty media and conducted strategic press outreach.
Our Results
Rani Public Relations landed press coverage in national beauty and cultural media outlets, including Allure, Black Enterprise, Beauty Independent and Rolling Out. This led to an increase in national brand awareness, brand loyalty among their customers and major industry credibility.
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7.2M+
Campaign reach
Media placements
