3 Benefits of Influencer Marketing
There’s no doubt about it, influencer endorsements have become a crucial aspect of marketing for fashion, beauty and lifestyle brands. We know how tough it can be to decide how to invest your marketing dollars. There are so many options that you could focus on: digital ads, paid social, experiential marketing, email campaigns, branded partnerships, pop-up shops, trade shows and so much more. But we’ll let you in on a little secret: influencers can help you with all of that! Here is why we think you should take the leap and invest in influencer marketing.
1. Establish credibility with your target audience
The role of influencers is often misunderstood. Influencers don’t just take pretty photos, post entertaining videos or simply shop for a living — they are true content experts. They know exactly how to cultivate authentic relationships with their audience, craft engaging content that appeals to that audience and introduce your brand to that audience in a creative and meaningful way. So why not tap into their expertise?
Whether you source micro-influencers for a national social media campaign, co-host an event with a popular local influencer or even co-create a new product or collection with a stylish creator that you admire, having an influential person talk about your brand will undoubtedly establish credibility among your target customers.
2. Boost SEO and increase website traffic
Driving new and potential customers to your website is the ultimate goal of any social media campaign — and influencer marketing is no different. There are numerous benefits to sponsoring an influencer’s content: tapping into a wider audience, gaining new social media followers, boosting SEO and digital mentions for your brand, increasing traffic to your brand’s website, etc. And there are so many ways to do it! The influencer’s campaign content will direct their audience back to your website and encourage them to learn more about your business. Once those followers land on your website, you can utilize retargeting ads and discount codes to win their loyalty.
A few examples of effective influencer marketing campaigns for fashion, beauty and lifestyle brands include sponsored social media posts, sponsored blog posts, affiliate links, guest posts on your company blog, co-branded product collaborations and so much more.
3. Get fresh, new marketing content
Every content creator has a unique creative style, so influencer campaigns are the perfect opportunity to get new, beautiful content that you can repurpose for your brand’s marketing channels. Whether you repost their content on your brand’s Instagram feed or TikTok (with proper tagging, of course), highlight the campaign images on your website, use the content in paid social ads or pop a few images in your upcoming email newsletters, the possibilities are endless.
But before you do all of that, make sure you have a conversation with the content creator first so there are clear expectations and written consent to utilize their content. This often comes at an additional cost, so remember to build this into your campaign budget.
Our final thoughts
Credibility, website traffic and fresh content are just a few reasons why your brand should invest in influencer marketing. When you have clear goals and expectations, develop the right strategies and source well-aligned creators, you can truly maximize the success of your public relations and marketing campaigns. Influencer partnerships can supplement the marketing strategies you have in place and draw more eyes to your brand.
About Rani Public Relations
We are Rani Public Relations, a strategic PR and marketing agency that helps female-led businesses reach their ideal audience. Our mission is to empower, elevate and advocate for underrepresented brands in the ever-changing media landscape. With our creative expertise and passion for brand storytelling, we will help your business get the recognition it deserves.
