Is Your Brand Ready to Invest in PR?

As a brand founder, you wear many hats: acting as the face of the business, managing operations, strategizing for the future and so much more. With so many moving parts, it’s easy for PR to fall by the wayside. It may be time to search for a trusted public relations agency — but first, read this checklist to determine if your brand is PR-ready or not.

1. Clear brand story

What do you want your ideal customers to know about your brand? Maybe you have a personal story behind your business, or use a proprietary formula for your products. Whatever your reason, make sure you have a clearly defined “why” and can communicate it.

2. Measurable goals & objectives

Think about your overall business goals. PR is not a sales tactic or “quick fix” strategy — it’s a long-term investment in your brand reputation. It takes time to see the return on that investment, so we don’t always recommend PR for smaller brands on tight budgets. But if you want to build brand awareness, win new customers, establish credibility in your industry and grow your brand (plus have a long-term budget), then PR could be your best solution.

3. Defined target audience

Having clear goals and a defined target audience is essential for PR success. Who are you trying to influence through PR: potential customers, investors, industry leaders? Knowing your audience will help shape the PR strategy and tactics so that your message reaches the right people.

4. Affiliate links

This may be the most important element of PR readiness. As a product PR agency, we can tell you with certainty: affiliate links are a MUST-HAVE. Let’s say a Vogue editor is writing about the best woman-owned wellness brands. If she includes an affiliate link to your product in the article, then Vogue will receive an affiliate commission each time someone shops from that article. It’s a win-win — the publication makes money, and you see the direct impact of PR on brand sales conversions. Before you approach a PR agency, research affiliate networks like Amazon and Impact to plan your PR budget.

Our final thoughts

It’s important to remember that PR is a long-term strategy. With the right assets, budget and goals, public relations can take your brand to the next level. If you’re ready to invest in PR for your beauty, wellness or lifestyle brand, let’s chat about how Rani Public Relations can support you.