Colostrum Wellness Supplements
Fasted Athlete
Better health begins with the gut.
Fasted Athlete is a wellness brand that’s changing the “why” behind personal health. When you feel your best, you can fully show up for those around you. By creating supplements for foundational wellness and peak performance, we empower individuals to reach their highest potential and support their journey to balanced health.
Recent Press Coverage
High-Res Photos
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Quick Facts
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Founders
Heather Young and Kevin Young
Launch Date
2022
Hero Product
PureGold Colostrum
Pricing
$49.95 USD
Affiliate
Amazon
What is colostrum?
Colostrum is the first milk that mammals produce to nourish newborns. It provides foundational nutrition that supports our gut microbiome, immune system, energy production and cellular regeneration. Like human colostrum, bovine colostrum is a superfood that’s loaded with vitamins, minerals, fats, carbs and digestive enzymes. It supports healthy skin and hair, lean muscle, immunity, recovery, sleep and gut health.
Colostrom Sourcing
PureGold bovine colostrum from Fasted Athlete is gathered exclusively from small, regenerative farms nestled in the serene landscapes of New Zealand. The cows are sustainably raised in the ideal environment with year-round pasture access, no antibiotics, no hormones and without exposure to toxic chemicals. These happy cows result in the most pure, highest-quality colostrum on the planet.
Press Release
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FASTED ATHLETE® INTRODUCES PUREGOLD COLOSTRUM
The Wellness Brand Relaunches Hero Product with A Fresh Look and Female Leadership
AUSTIN, TX – Fasted Athlete, a wellness brand committed to clean, effective supplements, proudly announces its rebrand under the leadership of Heather Young, the company’s co-founder and now majority owner. The brand’s hero product, PureGold Colostrum, has been reimagined as part of this transformation, offering an innovative solution for health-conscious consumers.
Founded in 2022 by husband-and-wife team Kevin and Heather Young, Fasted Athlete is on a mission to change the “why” behind personal health. Kevin’s inspiration stemmed from his journey with intermittent fasting and his passion for fitness; meanwhile, Heather struggled with gut health issues and aimed to create a solution for others like her. They envisioned a line of supplements designed to support overall health and wellness without compromising on purity and performance. Now, with Heather taking over as the majority owner of the company, Fasted Athlete has officially become a woman-owned business.
Heather Young, who has been a co-founder and investor of Fasted Athlete since its inception, now leads the company’s vision and strategic direction while continuing to work alongside her husband, Kevin Young. Together, they have redefined the brand, making it more inclusive and reflective of their shared values. This relaunch marks a significant step forward in the company’s mission to provide innovative wellness solutions for all.
“At Fasted Athlete, we don’t believe in fad diets or extreme workouts. That’s not sustainable for every person,” says Kevin Young, the company’s COO and Co-Founder. “Instead, we believe in a simple, moderate approach to wellness. By doing small things like exercising daily and optimizing your gut health, anyone can achieve their optimal well-being.” Heather Young, Fasted Athlete’s CEO and Co-Founder, adds, “Fasted Athlete is committed to empowering individuals to take charge of their health. Our goal with this rebrand is to create a broader, more inclusive vision while staying true to our roots in wellness and fitness. With clean, effective and approachable products, Fasted Athlete welcomes everyone to wellness.”
Fasted Athlete’s new direction also comes with a relaunch of its PureGold Colostrum product. While PureGold Colostrum retains its core focus of promoting gut health, immunity and recovery, the updated packaging reflects a bold, modern aesthetic that speaks to the company’s commitment to inclusivity and innovation. Fasted Athlete’s rebrand and relaunch signal a bright future for the company as it continues to push boundaries in the wellness space. With a woman at the helm and a renewed focus on inclusivity, Fasted Athlete is poised to make a lasting impact on the industry.
Fasted Athlete products range from $40 - $150 USD and are available on the Fasted Athlete website and Amazon.
ABOUT FASTED ATHLETE
Build yourself, lift your team. Founded in 2022 by Kevin and Heather Young, Fasted Athlete is a wellness brand changing the “why” behind personal health. By creating supplements for foundational wellness and peak performance, Fasted Athlete empowers individuals to reach their highest potential and balanced health. For more information, visit www.fastedathlete.com.