Our Goal
Fasted Athlete is a woman-owned wellness brand that’s redefining the “why” behind personal health. With a new female CEO and a new product ready to launch, Fasted Athlete needed an agency more than ever. So they approached Rani Public Relations to take over their wellness PR strategy.
Our Strategy
We started by crafting narratives centered around Fasted Athlete’s new colostrum supplement, as well as the brand’s new female leadership. We then launched a strategic campaign that highlighted the wellness benefits of colostrum, the mission behind Fasted Athlete, the brand’s new female CEO and key brand differentiators This approach won the trust of major wellness, consumer and trade publications.
Our Results
In addition to our media outreach campaign, we also gifted product to journalists so they could experience Fasted Athlete’s health benefits firsthand. Our strategy led to top-tier media coverage for Fasted Athlete in publications such as WWD/Beauty Inc., New York Post, Us Weekly, AskMen and more. This led to an uptick in affiliate sales, new brand customers and positive feedback from numerous journalists.
105M+
7
6 Months
Timeline
Press Hits
Campaign Reach
